Branding, Difference 03 Aug 2013 The Importance of Difference or: Drowning in the Sea of Options Decisions, Decisions, Decisions You’re faced with an unbelievable number of decisions every day. What are you going to wear? Will… Andrew Ley No Comments
Branding, Business 24 Feb 2013 Keeping your Brand Promise Have you ever walked out of the cinema feeling let down? Did the film you had just seen completely fail… Andrew Ley No Comments
Branding 15 Feb 2013 Making a Difference: How to Establish a USP The cornerstone of a stand-out brand is a single, strong message. A message that creates a very clear image in… Andrew Ley No Comments
Branding, Business 03 Oct 2012 What is a Brand? When many people say brand, they use the word to describe a particular product or service (e.g. my mum’s always… Andrew Ley No Comments
